The 2007 At-Retail Media & Digital Signage Advertising Conference and Product Showcase

POPAI is proceeding with this event at a different venue, and can be contacted directly for registration and location information. Please see their site at:
http://iweb.popai.com/iweb/Events/ViewEventDetail.aspx?code=PCONF10/REG&ReturnURL=../Events/CalendarEventsListView.aspx

Bring Your Message into the Store

At-Retail Media is Your Opportunity to See and Explore the Total Retail Media Landscape.

It's no secret that reaching consumers at the time and place that they make their buying decisions has become increasingly important -- even crucial to building successful brand strategies. A diluted mass-media market makes it more difficult to reach consumers through traditional media channels, such as television, print and the Internet. Yet, those same busy consumers are spending more retail dollars each year; $4 trillion in 2004.

The At-Retail Media channel reaches an undiluted audience of consumers, where and when they are making buying decisions. Moreover, new merchandising methods and emerging technologies make it possible for you to verify and measure At-Retail Media placement. The At-Retail Media Conference & Product Showcase combines established at-retail media solutions with emerging technology providers to give you a complete and comprehensive view of the At-Retail Media channel.

At-Retail Media is for you if you want to...

• Find alternative solutions to dwindling mass media choices
• Reach high spending consumers at the time and place they make their buying decisions
• Maintain a competitive edge by communicating powerful messages to an undiluted consumer audience
• Learn successful strategies in buying media at the retail level
• Explore and compare the latest products and emerging technologies impacting the industry, such as RFID, Holographic Imaging and Network Digital Signage
• Discover how to effectively verify and measure your at-retail media placement